Case Studies
A curated view of actual projects that reveal our approach to systems, strategy, and behavioral design.
Brand Identity · Growth Strategy
Arcfunmi
Identity and growth strategy for an African AEC media platform.
Brand Identity · Positioning
Ewajoye
Premium African fashion retail brand identity system.
Corporate Identity · Brand Architecture
SG Group
Unified identity system for a multinational group.
Brand System · Product Positioning · Packaging
Vitaqim
Pharmaceutical positioning and packaging for premium perception.
Naming · Identity · Community Brand
Haya.mode
Brand system for a modest fashion community platform.
Dual Brand Identity · Logo System
Stefan FX
A connected brand system for trading signals and education.
Every case study is a systems story.
Our work is organized around the why, the human friction, and the decision architecture that makes meaning.
Talk to the team